HOW TO get your customers to sign up with their free paidtoday user account

Moving from paper invoices to electronically delivered invoices with online payments and have some worries about converting your customer base to paying electronically?  Here are a few common objections and how to go about putting your customers (or yourself) at ease.


It can be daunting, uncomfortable, or down right scary asking your customer to sign up with an app just so you can provide services to them.  We get it.  But we also know that it doesn't have to be a big deal.  Show your customers that you still care, you're still the same people that they know and value, and this is just the next phase for your business.

"Either you run the day or the day runs you." 

 Jim Rohn


The Way it Has Been...

You've been sending invoices via the post or hand delivering them since your business was started.  "It's worked for me all this time, why would I switch?  Furthermore, all my clients are expecting their invoices to be delivered this way. They might not want to pay with a credit card.  What if some of them reject it and don't want to continue to do business with me?"  While a little exaggerated, this line of questioning isn't all that out of the ordinary in terms of a business owner switching their billing process.  But we're here to offer some tips that both empower you and your customer, while also allowing you to move your business forward and set up scalable systems.


1

"I don't want to pay by debit/credit card."

This is an interesting objection, whether your customers actually feel this way or if it's just in your mind that you may receive this objection.  The proper security and privacy is of course something that you and your customers value, which is why PaidToday uses Stripe to store the card data and process the payments.  One of the advantages that PaidToday with Stripe integrations give you is that security assurance.  Stripe has a long track record of being one of the most (not just saying that) trusted and transparent payment processors around.  In fact, more than 80% of American adults purchased a product or service in which Stripe processed the transaction1, but the buyer never even knew it since Stripe sits in the background.


Paying electronically is something that will be the required for most purchases in the near future (even for point of sale).  There are a lot of stores now that don't accept checks, only card or cash.  Electronic payments are more easily tracked than a check or cash for both the seller and the buyer.  There's no such thing as a lost-in-the-mail online payment.  Banks and creditors already have proper systems in place for fraud detection.  Pairing electronically delivered invoices with online payments makes the entire billing process from business to customer a snap.

Response:


"I'm upgrading my business and will be moving to electronic invoices and online payments.  This will provide you with the ease of paying from anywhere, payment reminders when invoices are due, and preventing any payment-lost-in-the-mail confusion for you and your account.  In addition, it gives us more transparency and control which will translate into our ultimate goal: offering a better service for you at a fair price. 

Adhering to this new process will require you to sign up with a free user account to PaidToday, my business intelligence platform that will allow us to interact together and further our business-customer relationship.  This link is a quick introduction of what to do, what to expect, and how things will work.  If you have any questions, please email, call, or stop in.

https://pages.paidtodaypages.com"

NOTE:

(There may be a few cases where the customer is unable to, for instance the elder woman who may not have a smartphone, tablet, or computer.  In those cases, it will be up to you how you want to solve that solution.  We do have some implementations coming soon to help you manage and track those who are not receiving electronic invoices or not sending their payments online.)


2

"I don't think my customers will want to sign up.  It's just one more account for them to manage."

This is one of those situations where the fears inside our own heads as business owners don't necessarily match reality. Put yourself in your customer's shoes.  If you were already being provided a valuable service at a fair price, would you really mind if you had to create a free account so that you could interact with that service provider and coordinate your jobs and account?

Registering for the free account also gives them the ability to audit their entire payment history (with you, or any other business they transact with on the platform) , expense their spending, and verify that their incoming invoices aren't ever lost, nor are any of their outgoing payments.  Beyond that, even ensuring that their job is moving swimmingly, by coordinating via the in-app messaging and project management (which you can make visible to them).  The value expands beyond the online invoicing and payments.  It's the entire package and process that surrounds their jobs that they need completed.  And lastly, any businesses and vendors that they interact with or follow will be able to notify them of special bundles, deals, or promotions that they are offering.

Response:


"I'm upgrading my business and will be moving to an app called PaidToday for electronic invoices, online payments, project management, and customer messaging.  When you register for a free user account on PaidToday, we will be able to better coordinate on your project. 

Additionally, I'll be able to notify you about special deals and bundles that are released, seamlessly.   If you're concerned about the platform, take a look at the video below to get an overview of the personal side of the experience.

https://pages.paidtodaypages.com"



3

"My other service providers accept check or cash."

You may hear this one as well.  While some things are useful to compare, this one doesn't necessarily fall into that category. The reason is this: every business is different.  Every business has their own unique processes for on-boarding, project management, and payments.  If you know that your business needs automated tools and complete history, tracking, and reports, then these are hurdles that you will have to tackle at some point anyway.

Registering for the free account also gives them the ability to audit their entire payment history (with you, or any other business they transact with on the platform) , expense their spending, and verify that their incoming invoices aren't ever lost, nor are any of their outgoing payments.  Beyond that, even ensuring that their job is moving swimmingly, by coordinating via the in-app messaging and project management (which you can make visible to them).  The value expands beyond the online invoicing and payments.  It's the entire package and process that surrounds their jobs that they need completed.  And lastly, any businesses and vendors that they interact with or follow will be able to notify them of special bundles, deals, or promotions that they are offering.

Response:


"I'm upgrading my business and will be moving to an app called PaidToday for electronic invoices, online payments, project management, and customer messaging.  Registering for a user account is free, quick, and easy.  We have made the decision to go with this application to power our business because of the tools that we'll be able to use, which will help us work more efficiently and effectively so that we can focus better on you and your needs.

We will only be accepting card payments starting on Jan 1, 1999.  We apologize for any inconvenience that this may cause.  If you have any questions, concerns, or comments please call or email.

The link provided below is an introduction to PaidToday so that you can see how the personal user side of the application works.

https://pages.paidtodaypages.com"

NOTE:

(We at PaidToday are also working on a cash/check entry system.  As such, you could optionally add something to the effect of: 

"The PaidToday team is working on a feature that will allow us to accept cash and check payments in a cohesive way.  We will notify you when that has been implemented and is ready to go.")


conclusion

A lot of times the objections or obstacles with on-boarding your customer base on PaidToday with them exist only in your mind.  We would urge you to connect with your customers and offer or at least ask if they would be willing to register for a free account so that you may offer a better overall experience and easier customer support.  Creating a free account, and even paying the first invoice on the platform shouldn't take more than a few minutes for your customers.